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I decided to write this post because I see a ton of posts showing how bloggers grow so much in just a couple of months. Many of those posts are quite misleading though. Perhaps the blog is new, but the blogger is well seasoned. Or, the blogger spent hours upon hours working on their blog during those months.
I’d like to say I’m an average blogger. I keep the time I spend on my blog to a minimum. Typically I spend about 10-20 hours on the blog during the month. Many bloggers rack up 10-20 hours in just days.
The graph below shows referrals to my blog from Pinterest. As you can see, I had less than 100 page views on my blog from referrals on Pinterest prior to using Tailwind. If you would like to see my overall stats for any specific month, you can find them here. Once using Tailwind, I started to see some growth.
In July, I started scheduling my repins and saw a small increase. I also joined quite a few group boards and saw a huge increase in August. Of course, growth doesn’t happen all at once so I had a dip for September. I stayed pretty consistent through December where I had a huge spike.
Each time there is a huge spike, I did something differently. I either joined more group blogs, increased the amount of pins I post per day, or had a better posting schedule. One of the main things I started doing is re-pinning my own pins to all group boards they are relevant to every three months. I made a spreadsheet to help me keep track of which to post when.
I started pinning about 25 pins per day in August and by December was at 30-35. Now, I’m not much higher at 45. Many people pin 50 or 100 times per day but I haven’t been able to get myself there. I imagine once I get there I will see a bit of a jump.
I have seen another dip since December but I anticipate it will go up in the next few months. So, for the average blogger, success doesn’t happen overnight. Some great growth is still possible though. I went from 100 to 800 views in a month from Pinterest referrals and it only took 6 months.
Do you have any Tailwind strategies? I’d love to read them in the comments!